Better Communication Can Boost Your Business

blog post by Stev Stegner

Effective communication is a vital component of running a successful business. It allows for the building and maintenance of strong relationships with customers, employees, and partners, and is crucial for ensuring that everyone is on the same page when it comes to the goals and objectives of the company.

One of the most important aspects of communication is being able to clearly convey information. This means being able to speak and write in a way that is easy to understand, and being able to listen actively to ensure that you fully understand the perspectives of others. Being able to communicate effectively also means being able to adapt your communication style to suit the audience and situation at hand.  One way to better communicate important information is to make sure both parties are focused on the conversation and not distracted, this includes but is not limited to making eye contact, active listening and asking them to acknowledge the information by having them repeat back to you in their own words.

Another important aspect of communication is being able to build and maintain relationships. This means being able to connect with people on a personal level, and being able to establish trust and credibility. Building strong relationships with customers is crucial for driving sales and growth, and building strong relationships with employees is crucial for ensuring that everyone is working towards the same goals.

Effective communication also means being able to manage and resolve conflicts. This means being able to identify and address problems before they escalate, and being able to find common ground and work towards a resolution. It also means being able to give and receive feedback in a constructive way, which can help to improve performance and productivity. 

One trick I have used many times with unhappy clients is give them several hours to calm down.  Let the client know in uncertain terms that you will take care of them, then proceed to tell them you will get back to them by 4 pm today [or whatever works on your terms, not theirs].  By the time you call back, they will have calmed down and you both have had time to problem solve.  By calling back at the allotted time, you have already de-escalated the issue.

In order to improve communication skills, it's important to practice active listening, and to be aware of your own communication style. Take time to reflect on how you come across to others, and try to identify areas where you can improve. It's also important to be open to feedback, and to be willing to make changes as necessary.

Another way to improve communication skills is to seek out training and development opportunities. This might include attending workshops or seminars, or taking courses in areas such as public speaking, writing, or negotiation.  Joining a local Toast Masters group is an excellent way to hone your communication skills.

Ultimately, mastering communication is about being able to connect with others in a meaningful way, and being able to build and maintain strong relationships. By focusing on improving your communication skills, you can help to ensure the long-term success of your business.

Stev Stegner Consulting has been helping businesses for over a decade.  Feel free to schedule a free Discovery Call.  Stev enjoys the helping owners and managers grow their businesses, solve employee issues, balance family and work responsibilities and create a business that is sellable in the future. He will help you make more money, give you the confidence you need to be content and create more time for you to enjoy life.

Stev Stegner, MBA
Coaching, Mentoring, Training