Being able to effectively sell products or services is essential for any business. This includes understanding the sales process, building relationships with customers, and closing deals. In this blog post, we'll take a closer look at each of these key areas of sales and provide you with a step-by-step guide for how to improve your sales skills in just 30 days.
First, let's talk about understanding the sales process. The sales process is the series of steps that a salesperson takes to move a prospect through the buying cycle. To improve your understanding of the sales process in 30 days, start by familiarizing yourself with the different stages of the sales process, such as prospecting, qualifying, presenting, handling objections, and closing. Then, create a sales script that outlines the key points to cover at each stage of the process. Finally, practice your sales script by role-playing with a colleague or mentor.
Next, let's talk about building relationships with customers. Building strong relationships with customers is essential for closing deals and growing your business. To improve your relationship-building skills in 30 days, start by identifying your target audience and the key decision-makers within each account. Then, create a customer engagement plan that includes a mix of in-person meetings, phone calls, and emails. Finally, use customer relationship management (CRM) software to track your progress and make adjustments as needed.
One key step is to do a trial close early in the relationship to see if the buyer is ready and willing to close the deal. Many times the buyer is ready to buy far sooner than the seller asks for the sale. The early close might look something like this: I know this solves the [insert problem] and after hearing the features and benefits, what else do you need from me in order to finalize the purchase.
Let’s talk about closing deals. Closing deals is the final step of the sales process, and it's essential for growing your business. To improve your deal-closing skills in 30 days, start by identifying the key decision-makers and influencers within each account. Then, create a deal-closing plan that outlines the key steps to take, such as identifying objections, handling objections, and overcoming objections. Finally, use deal-closing techniques, such as the Ben Franklin close, the assumptive close, and the alternative close, to close more deals.
By focusing on these three key areas of sales over the next 30 days, you'll be well on your way to boosting sales and closing more deals. Remember, closing sales is a continuous process and should be continuously reviewed, revised and improved. Keep in mind that it's not only about understanding the process, building relationships with customers and closing deals, but also to be able to measure the results and make the necessary changes.
In conclusion, being able to effectively sell products or services is essential for any business. By understanding the sales process, building relationships with customers, and closing deals, you will be able to boost sales and drive sustainable growth for your business. Closing sales is a continuous process, and it's essential to keep learning and developing your skills to keep up with the ever-changing market. Find a few closing techniques that work for you and simply tweak them for each prospect and see your sales soar.
Stev Stegner Consulting has been helping businesses for over a decade. Feel free to schedule a free Discovery Call. Stev enjoys the helping owners and managers grow their businesses, solve employee issues, balance family and work responsibilities and create a business that is sellable in the future. He will help you make more money, give you the confidence you need to be content and create more time for you to enjoy life.
Stev Stegner, MBA Coaching, Mentoring, Training
Helping to bring your business to the next level by using your vision, creating goals, strategy and an action plan to get there. One of the keys to success is creating more profit while putting in less time. Business owners often find themselves working too many hours and feeling stuck.